SECRET WHAT'S YOUR SCENT APP & AD CAMPAIGN
App & Print Design
How cool would it be create your own signature antiperspirant scent? To promote Secret's brand, there's an app that can do just that. What's Your Scent is an engaging app allowing users to create and order unique scents to fit their lifestyle. The app describes the different scents and recommends best pairings to ensure you create something you'll love. Accompanying the app is an ad campain promoting the app across digital and print media.
UX/UI Design, Concept, Copywriting, Typography, Layout
The What's Your Secret ad campaign includes a 3-piece poster series, social media images, and a digital horizontal and vertical banner image for online advertising.
The idea behind this ad series was to promote being unique and embracing their favorite activies. Just like we have favorite activies, we have favorite scents. Create an authentic scent that fits you and your lifestyle.